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Built for The Frugal Broker
A YouTube-led content engine designed to generate qualified leads and closings — built around your legal expertise, distributed across every platform your buyers actually use.
Prepared May 22, 2026
A lawyer who sells real estate is a story worth telling at scale
Scott, you have something most agents don't — a legal background that gives your clients genuine peace of mind during what is typically the most stressful financial transaction of their lives. That's a brand, not just a résumé bullet. The fastest way to compound that advantage is video — the one format where real expertise actually translates.
This proposal outlines a YouTube-led content system. One filming session per month produces longform episodes that establish authority, plus a steady stream of short-form cutdowns distributed to TikTok, Instagram Reels, YouTube Shorts, and Facebook. One day of your time. Every channel covered. Lead flow built to scale to your team when you're ready.
YouTube is the engine. Everything else is distribution.
One longform video does the work of fifty social posts. It ranks on Google. It earns trust. It compounds. Then we cut it into shorts and put it everywhere your buyers already are.
YouTube — The Engine
Longform episodes built around your legal expertise: contract red flags, closing costs, zoning, buyer protections. Searchable, evergreen, and authority-building. This is where deep trust gets built before anyone calls you.
Shorts — The Reach
Every longform video produces 4–8 shorts. Distributed to TikTok, Instagram Reels, YouTube Shorts, and Facebook. Same source footage, multiplied across every algorithm. Top-of-funnel volume without extra filming days.
Landing Page — The Conversion
All traffic funnels back to one purpose-built page. Lead capture wired to your pipeline, conversion-tracked, mobile-first. Every video, every short, every platform points to the same place.
One day of filming. Every platform covered.
You show up for one filming session a month. I handle everything before and after.
- YouTube keyword research — what your buyers and sellers actually search for
- Industry & market research — local trends, seasonality, deal-cycle insights
- Competitor analysis — what's working for other agents and where the gaps are
- Content pillars mapped to your legal edge (contracts, zoning, closings, protections)
- Title & thumbnail strategy engineered for click-through
- Monthly performance review with next-month direction
- One monthly filming session — multiple longform episodes captured in a single day
- Pre-production: scripts, talking points, shot list, location prep
- Full edit: cuts, color, sound, graphics, captions
- Custom thumbnails designed for click-through rate
- 4–8 short-form cutdowns produced from each longform video
- SEO-optimized titles, descriptions, tags, chapters
- Publishing to YouTube, TikTok, Instagram Reels, YouTube Shorts, and Facebook
- Optimized scheduling per platform — right format, right time
- Community management: comments, DMs, lead qualification
- CRM tagging, UTM tracking, lead source attribution
- Monthly performance report with concrete next steps
- Lead handoff direct to your pipeline
What you're getting
One bundled upfront. A monthly fee that scales with how much content you want. A modest commission share on closings the system generates.
Four full deliverables that would normally run separately. Bundled together for this proposal at a deep discount because I want to get you live, fast.
Landing Page
$1,500A single page built to do one thing: turn video viewers into qualified leads.
- Mobile-first, conversion-optimized layout
- Lead capture form wired directly to your pipeline
- Credentials, testimonials, and your legal expertise front and center
- Google Analytics + conversion tracking built in
- Loads in under 2 seconds — fast enough to keep the click
YouTube Channel Setup
$1,500Your channel turned into a real asset — engineered to rank and convert from day one.
- Channel optimization and SEO foundation
- Custom banner, profile, and trailer treatment
- Playlists structured to keep viewers watching
- End screens, cards, and description templates set up once and reused
- Analytics dashboard configured for the metrics that matter
Strategy & Research
$2,500The work that decides whether the content actually pulls leads — done before we ever press record.
- YouTube keyword research — what your buyers and sellers actually search for
- Industry & market analysis — local trends, seasonality, deal-cycle insights
- Competitor breakdown — what's working for other agents and where the gaps are
- Content pillars mapped to your legal edge
- 90-day roadmap with topics, titles, and publishing cadence
Thumbnail & Graphics System
$1,500Visual templates that make every video instantly recognizable as yours — and earn the click.
- Custom thumbnail template system engineered for CTR
- Short-form graphic templates (Reels, Shorts, Stories)
- Consistent visual treatment across every platform
- Reusable asset library that scales to your team when you're ready
Ongoing — Monthly
The scope is whatever production scale you pick above. Full distribution and management across YouTube, TikTok, Instagram Reels, YouTube Shorts, and Facebook are included at every tier. What's negotiable is how we structure the cost.
That's what this work normally costs — and it's how I run my other accounts. For you, I'd rather find a structure where we both have skin in the game: a much lower monthly, with a share of the commission on closings the content actually generates.
Your structure — drag the sliders
Modeled on your team’s annual sales volume. A low monthly fee plus a share of the 3% commission on each home sold. Find the combination where what I'm paid matches my typical rate.
How the math works: Each home sold earns a 3% commission. My share applies to that commission directly, on every sale your team produces over the year, then averaged into a monthly figure to compare against my typical rate.
About the monthly floor: A $250/mo floor covers baseline operations and isn't subject to growth discounts. Any amount you commit above that earns the full ladder discount as the team scales — so the agent incentives reward your premium, not your overhead.
Growth Incentives — Bring Your Agents, Drop Your Rate
Once you've brought ten agents into the system, your monthly starts dropping. At twenty-five agents you're paying just a quarter of the rate — the team has become my client base, and your fee reflects it.
Each agent onboards under their own separate engagement. Your discount kicks in at ten agents and grows from there — stays in place as long as they're active clients. The commission share still applies on closings at every tier. Real incentive to grow the team, real reward for doing it.
- About, Services, Blog, Contact, Listings pages
- IDX/MLS live property feed integration
- Agent profile pages — scalable as your team grows
- Lead capture on every page with CRM integration
Landing page cost credited toward total. Hosting ~$20–$50/mo separate.
- Additional half-day filming session
- Produces another batch of longform + shorts
- Useful for listing-specific or campaign-driven content
- Booked ad-hoc, not committed monthly
- Meta Lead Ads, retargeting, lookalike audiences
- YouTube pre-roll on best-performing videos
- A/B testing on creative, copy, and audience
- Ad spend $500–$1,500/mo paid directly to platforms
Best added after first 2–3 months of organic data.
From kickoff to live
Strategy & Research
Keyword research, market analysis, competitor breakdown. Content pillars locked. Logo refresh kicked off with the designer in parallel.
Planning
Scripts and shot list built. Landing page live with lead capture. YouTube channel optimized. CRM and tracking wired up. Everything ready to film.
Filming
One day of filming. Multiple longform episodes captured in a single sitting. You're done — I take everything from here.
Launch
Editing, thumbnails, and SEO finalized. First longform published. Shorts cut and rolled out across TikTok, Instagram, YouTube Shorts, and Facebook. Leads start flowing into your pipeline.
Monthly Cadence
One filming session per month. Consistent longform + shorts output. Performance reviewed and direction refined every month.
Built to scale to your team
Once we've proven the system works for your personal brand, we replicate it for your agents. The content strategy, templates, and ad infrastructure become the foundation — each agent gets a localized version of what's already working.
Team pricing discussed separately, but expect a reduced per-agent rate since the core system is built. This is where the real leverage kicks in.
Let's move
1. Schedule branding & roadmap sessions
Half-day, in-person or virtual.
2. Brand guide + roadmap delivered
Within one week of sessions.
3. Choose your ongoing pricing (A or B)
And any optional add-ons.
4. Build phase (1–2 weeks)
Social setup + landing page simultaneously.
5. Go live
Content publishing + ads begin. Leads start coming in.
This proposal is valid for 30 days. I'm happy to discuss any of these options further or customize a structure that works for both of us.