Driven by Discipline.
Sharpened by Strategy.
From initial concept to shoot day and beyond,
we power every step of your digital story.
Born from a belief that content is the last unfair advantage
We started Sōhei (so-hey) Creative because we saw a gap: brands pouring budgets into media buys while their content fell flat. Beautiful ads leading to forgettable experiences. Strategy decks that never translated to what the audience actually saw.
Our name comes from the Sōhei; warrior monks who mastered both discipline and art. We take the same approach to creative work: rigorous strategy paired with uncompromising craft.
From Minneapolis to everywhere
Operating out of Minneapolis, our roots run deep in the Twin Cities -it's where we draw our energy. We intentionally stay focused and agile so every client gets our team's full attention, whether you're right down the street or across the country.
Today, we partner with ambitious brands across food & beverage, specialty automotive, hospitality, and wellness/fitness - anywhere there’s a need for high-impact creative.
Meet the
Team
Jack Cady
Jack, the founder of Sōhei Creative, has over 10 years of experience in photography. He also has an eye for both short and long form video. Jack is passionate about capturing the perfect shot, and creating media that feels real, thoughtful, and true to each brand.
Cassia Cady
Cassia is graduate of St. Thomas, where she excelled as a Division I athlete and earned Summa Cum Laude honors. A versatile thinker, she prioritizes the human side of business, partnering with clients to bring their visions to life with clarity and purpose.
Mary Johnson
An executive assistant and researcher for Sōhei creative, Mary helps to analyze the industry of each client so as to best optimize their content in the ever-evolving world of digital marketing.
Our Core
Values
Strategy Before Spectacle
Beautiful work without purpose is just noise. Every creative decision is grounded in research, insight, and measurable objectives.
Craft Is Non-Negotiable
Typography, color, motion, tone — we obsess over every element because your audience can feel the difference between good enough and great.
Partners, Not Vendors
We embed with your team, learn your business, and invest in your outcomes. When you win, we win. That’s the only model we know.
Become a
Lead Magnet
In 30 minutes, we will show you exactly what your competitors are doing that you aren't - and the 3 content gaps holding your brand back.
It is free and specific to your business. There is no pitch. Just clarity.