The Sword.
The Sutra.
The Mission.
Named after the medieval Japanese warrior monks, Sōhei Creative was built on one belief: great content is forged through discipline, sharpened by curiosity, and designed to transform.
Born from a belief that content is the last unfair advantage
We started Sōhei Creative because we saw a gap: brands pouring budgets into media buys while their content fell flat. Beautiful ads leading to forgettable experiences. Strategy decks that never translated to what the audience actually saw.
Our name comes from the Sōhei; warrior monks who mastered both discipline and art. We take the same approach to creative work: rigorous strategy paired with uncompromising craft.
From Minneapolis to everywhere
What started as a two-person operation in a Northeast Minneapolis studio has grown into a full creative team serving clients across the country. But our roots run deep in the Twin Cities, this is where we draw energy.
Today we work with brands across food & beverage, technology, hospitality, and lifestyle, anywhere ambition meets the need for better creative.
Meet the
Team
Jack Cady
Jack, the founder of Sōhei Creative, has over 10 years of experience in photography. With an eye for short form and video he’s passionate about capturing the right perfect shot, and creating media that feels real, thoughtful, and true to each brand.
Cassia Cady
Cassia is a soon-to-be graduate of St. Thomas, where she excelled as a Division I athlete and earned Summa Cum Laude honors. A versatile thinker, she prioritizes the human side of business, partnering with clients to bring their visions to life with clarity and purpose.
Mary Johnson
An executive assistant and researcher for Sōhei creative, Mary is a jack-of-all-trades. She helps to analyze the industry of each client so as to best optimize their content in the ever-evolving world of digital marketing.
Our Core
Values
Strategy Before Spectacle
Beautiful work without purpose is just noise. Every creative decision is grounded in research, insight, and measurable objectives.
Craft Is Non-Negotiable
Typography, color, motion, tone — we obsess over every element because your audience can feel the difference between good enough and great.
Partners, Not Vendors
We embed with your team, learn your business, and invest in your outcomes. When you win, we win. That’s the only model we know.
Become a
Lead Magnet
In 30 minutes, we will show you exactly what your competitors are doing that you are not — and the 3 content gaps holding your brand back.
It is free. It is specific to your business. There is no pitch. Just clarity.