Loretto
Chophouse

Loretto Chophouse was brand new. No social media presence, no content library, no established audience. They were opening an upscale steakhouse in the western Twin Cities suburbs — a competitive market where established names already dominate the conversation.

The ownership team knew they needed more than a few Instagram posts. They needed a complete content engine that could build awareness before doors even opened, then sustain momentum through the critical first six months.

We deployed our full Content Supply Chain — all eight phases — from day one. That meant deep integration with the Loretto team, forecasting seasonal content themes, and building a 90-day rolling content plan before a single photo was taken.

On the production side, we ran monthly photo and video shoots capturing signature dishes, craft cocktails, the chef team, and the atmosphere that makes the Chophouse special. Every piece of content was designed for a specific platform and purpose — Reels for discovery, carousels for education, stories for community.

Our social management team handled daily posting, community engagement, and performance monitoring across Instagram, TikTok, and Facebook.

In six months, Loretto Chophouse went from zero followers to 47,000 across platforms. Their content reached over 2.4 million people, with an average engagement rate of 8.4% — more than 5x the restaurant industry average.

The impact went beyond vanity metrics. Weekend reservations consistently sell out, the waitlist averages 45 minutes on Fridays, and the ownership team credits social media as their number one driver of new customer traffic.